5 Reasons to change from printed to digital menus

Technology has changed our lives. Can you imagine yourself having to look for a phone booth to make a call? And write a report for your company with a typewriter? Or send an urgent notice by letter instead of an email?

The transformation has also hit the restaurant industry. With the advent of digital menus, large companies in the sector (and many not so large) have already faced the change from print to digital menus.

What are the benefits of this movement? We will analyze the 5 main reasons that have led the major restaurant chains to bet on digital menus. They may fit the needs of your business.

The use of digital menus has changed the way we eat in restaurants. It has led us to a more modern way of visualizing the offering, which is more comfortable and practical. Also, it improves the customer experience through greater interactivity.

• A digital menu is attractive and eye-catching. The first thing that catches the attention of a customer is the visual appearance of your menu. It must be attractive, eye-catching, with a minimalist design, straightforward typography and easy to read. The benefits are obvious: your clients will be delighted to explore your full offering.

• Digital menus save money. Printed menus are expensive, especially when many changes need to be made. There is also the hassle of having to fit the changes into the old design, book the printing service and replace the printed menus in all of your physical locations.

• Being digital allows you to easily create a menu that meets the needs of your clients. It is easy to modify, update and add new dishes to the menu. You can also adjust prices and enable offers in real time.

• A menu on a digital sign is more attractive to clients. The display allows you to add images of the dishes or show how they are prepared. This makes it easier for clients to see what they are ordering and how much it will cost them.

• Digital menus are more environmentally friendly than printed menus. They do not require paper or ink and reduce waste by being reusable.